Why the Nokia’s Lumia 900 screen looks so darn good | inside 4.4 percent

Lumia 900

Nokia Lumia 900

the Nokia Lumia 900, I mention that using the 4.3-inch AMOLED scren with ClearBlack display technology is one of my favorite experiences on the phone.

Sure, the specs aren’t technically as advanced as those on, say, the Samsung Galaxy Nexuswith its HD AMOLED screen and sky-high resolution, but the result is pretty impressive: lots of brightness, black blacks, and a good range of color.

Well, according to screen expert Raymond Soneira, President of DisplayMate Technologies, there’s at least one other explanation that stands out: reflectance.

If you can pick your teeth while gazing at a smartphone or tablet screen, it has a high rate of light reflectance.

Using your screen to fix your hair might come in handy in some situations, but your reflection can degrade the sharpness and color quality you see on the screen, according to Soneira. The same goes for any ambient light that bounces off the screen.

Soneira discovered that Nokia’s Lumia 900 screen manages to skirt the dilemma with that ClearBlack display technology, with “circularly polarized” glare-suppressing optics.

The Lumia 900 has “the lowest screen reflectance of any mobile device I have ever measured,” Soneira told CNET. “4.4 percent, which is almost 40 percent lower than the iPhone 4.

The best we have ever measured in our lab tests are the Samsung Galaxy S and the Nokia Lumia 900 with its ClearBlack display, with about half of the Reflectance of the new iPad 3.

The take-home message is that phone and tablet screens with lower reflectance appear brighter and clearer to read indoors.

DisplayMate’s Soneira tested the Lumia 900 as part of a larger screen analysis for Apple’s new iPad.

You can read more about his ” >methods and results here. (LINK)

After months and months of waiting for the Microsoft-Nokia partnership to bear smartphone fruit here in the U.S., the Nokia Lumia 900 is finally here! I won’t say that I couldn’t be happier, because I could, but let’s just say that I’m very happy with this phone as a mainstream offering that makes Microsoft’s Windows Phone portfolio much more exciting, and AT&T’s lineup to boot.


If you imagine the cell phone section of a funky, Scandinavian design shop run by avant-garde youths, the Lumia 900 would fit right in.


I’d like to direct you to the review instead of spilling all the goods here, because the photos are fantastic, the video will show you what you need to know, and the review goes in-depth to answer some of the questions I think you’re going to have about the brightness of the screen compared with other similar phones, the way it feels in the hand, and how fast LTE really is.

However, I will tell you here that I think Nokia should be proud of its efforts and that I think a lot of people are going to really like this phone. I happen to be one of them.

No, it isn’t the absolute most premium smartphone on the market (in fact, TechRepublic, in a teardown, calls it cheap ), and I roll my eyes at the thought of the term “iPhone-killer.” (With roughly a 50 percent share of the U.S. market, and Android as the other half, more or less, it’s unrealistic to think that a single device on a tertiary platform is going to suddenly catch fire. But I digress.)

What it is, is a solid performer with plenty of personality, and ingredients that add up to a handset that showcases Windows Phone OS better than any I’ve seen so far.

So, what are you waiting for? Dive right into my Nokia Lumia 900 review.


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This entry was posted on April 5, 2012 by in NOKIA, WINDOWS and tagged , , , , , , , , , , , , .
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