THE PORTAL OF NEWS RELEATED TO NOKIA
All eyes were on Microsoft’s rather important launch of Windows Phone in China earlier this year. Nokia followed up with the Lumia 800c, released on China Telecom. According to Michel van der Bel, COO of Greater China Region at Microsoft, the company has achieved 7% marketshare in the country, overtaking the iPhone (sitting at just 6%).
Before you think “well 7% isn’t something to get excited about”, remember that the platform has only officially been available for just under two months. Windows Phone has captured 7% of the Chinese smartphone market in just 60 days, and the campaign has only just begun. This kind of growth is a struggling goal for the platform in other markets, so it’s positive to see Chinese consumers choosing the Windows Phone experience. Plus, it’s always a great headline when Windows Phone beats the popular iPhone.
With manufacturers also on-board and attacking supported countries, Windows Phone should look to repeat the success story currently being written in China, especially with Nokia powering through marketing budgets. There’s still much more to do in China though, as van der Bel went on to admit the company understands the difficult task ahead and has deployed a 2,500 head strong team in its R&D department to focus on the Asian market.