NokConv: “What real people do with their phones – research results”


Here’s some more information from the Nielsen research based on 810 completed questionnaires from Nokia Lumia 900 users. Is this a fair representation of ‘all’ users or one that would be interested in something like the Nokia Lumia 900.

The top 10 activities?

  1. Use camera for still pictures (93%)
  2. Browsing websites (89%)
  3. Use social networks (85%)
  4. Download apps from the Marketplace (83%)
  5. Access email (83%)
  6. Connect to WiFi (83%)
  7. Customise the home screen (81%)
  8. GPS (81%)
  9. Set up an email account (80%)
  10. Download games from Marketplace (78%)

Photos coming out on top is a surprise. PureView needs to appear on Lumia soon so that those photo loving Nokia Lumia users get the best out of their time snapping away with that shutter button.

Another interesting statistic? 96% opted to have data plans vs 84% who chose to have txt messaging. NokConv said:

 SMS used to be absolutely universal among mobile phone owners and it’s an interesting sign of the times to see a relatively large number of customers now view it as an unnecessary extra.

 Moreover, these users tend to be quite savvy, downloading as much as $15 worth of apps monthly, double the industry average.

The survey was conducted for Nokia by leading market researchers, Nielsen, between April 27, 2012 and on May 18, 2012.

A total of 810 people completed an online questionnaire and all the respondents had bought a Nokia Lumia 900 in the United States within the previous 45 days and was the primary user of the device.


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This entry was posted on July 10, 2012 by in NOKIA and tagged , , .
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