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Jolla’s CEO Jussi Hurmola will also reveal details of Sailfish’s SDK at the conference which takes place on 21 and 22 November, but will not release details about its own Jolla smartphone until mid to late December.
Developers who attend the conference will get a chance to see the device, but won’t be able to get hands-on with it, Jolla’s CEO Jussi Hurmola told ZDNet.
“We are planning to show the hardware, but we cannot yet let people close to it. We will use Sailfish supported hardware to demo the Sailfish OS,” said Hurmola.
New Jolla phone to be annouced next month
EUR 200 Million alliance, based in Hong Kong. Jolla OS can be licensed by other manufacturers from 2013.
More on the alliance: Jolla forms an alliance based on a MeeGo OS called ‘code Sailfish’
Jolla wants to be the alternative to iOS and Android
The appeal of MeeGo Sailfish, says Hurmola, will be that it supports multiple form factors, including tablets, televisions, smartphones, and will allow partners – OEMs and operators, but also for example, companies such as banks and healthcare providers – to shape key parts of the platform rather than simply being confined to applications.
“We are not being jealous about what brands do and how the end customers are using the UI,” said Hurmola.
“We are not locked in a single style, a single feature. People are free to modify the appearance of the device and the functionality of the UI, so we have been building [Sailfish] based on configurability, so that the applications would still run even though you have different UIs,” he added.
The CEO is hoping Sailfish will appeal to alliance partners by allowing them build their own “value adding” services into the OS. Rather than restricting interested parties to apps, Sailfish will be allowing companies to get involved on a more significant level with the platform.
“Most of the operators, the other channels, the service providers, have been limited to applications,” said Hurmola.
“They couldn’t really integrate into the system itself so we will be providing a new possibility for them to add their services as part of the device, OS and ecosystem itself.”
Jolla hopes to avoid the kind of fragmentation affecting developers on Android by having alliance partners contribute to Sailfish edition of MeeGo.
“This is actually how we are going to prevent fragmentation,” he said. “We provide packages for [alliance partners] to modify the OS so that we still keep it under control and have compatibility in it. This is a totally different take to existing platforms out there.”
Jolla announced a Hong Kong-based datacentre earlier this week, which will support its work with Sailfish alliance partners. Hurmola said Jolla has secured the “first round” of investments from partners – set to total total around €200m.